Partnering with Torstar gives you access to our readers, who are young, diverse, influential and affluent.
- They are young. Across 91Ô´´, Millennials and Generation Z account for more than half (52 per cent) of our readers, while Generation X accounts for 20 per cent.
- They are influential and educated. At work, more than one-third of our readers are professionals (31 per cent) while half of readers (48 per cent) have a bachelor’s degree.
- They are affluent. Roughly one out of four (23 per cent) Star readers have a household income above $125,000.
- They are diverse. More than a third (34 per cent) of Star readers identify as members of a BIPOC community.
SOURCE: Vividata Spring 2024 Survey of the Canadian Consumer (Adults 18+).