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Torstar Advantage

Torstar Advantage

For more than 130 years, Torstar and its esteemed publications have been part of the daily ritual for people across the country. Our insightful coverage, informative articles and thoughtful opinions have left generations of readers feeling like they are part of a larger conversation about their community, their country and the world. In one word, we have our readers' trust.


As a media and marketing company, Torstar empowers your brand by reaching a high-quality audience and delivering measurable business outcomes through our suite of products and services. Our bespoke client campaigns are based on data-driven insights and give you access to the 10.8 million Canadians who access our 40+ brands. In Ontario alone, our reach extends to more than 60 per cent of residents in the Greater Golden Horseshoe region.


We are here to partner and collaborate with your brand. We want to positively impact your business, help tell your story, and make you part of the daily conversation we have with our loyal and engaged readers.

Torstar Brands

Partnering with Torstar gives you access to our readers, who are young, diverse, influential and affluent.


  • They are young. Across 91Ô­´´, Millennials and Generation Z account for more than half (52 per cent) of our readers, while Generation X accounts for 20 per cent.

  • They are influential and educated. At work, more than one-third of our readers are professionals (31 per cent) while half of readers (48 per cent) have a bachelor’s degree.

  • They are affluent. Roughly one out of four (23 per cent) Star readers have a household income above $125,000.

  • They are diverse. More than a third (34 per cent) of Star readers identify as members of a BIPOC community.

SOURCE: Vividata Spring 2024 Survey of the Canadian Consumer (Adults 18+).

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